Claudine Donikian, JD, MBA
Vice President of Marketing and Consulting Services

Claudine Donikian is the director of marketing & consulting services at Pentera, Inc., in Boston.  Certified by the Direct Marketing Association and holding an MBA with a focus in marketing, she has worked for Pentera for seven years in marketing for the company and for its clients.  She oversees all aspects of the company's own marketing, including strategy, creative production, and implementation of Pentera's marketing communications, and writes most of the creative copy.  She also works with nonprofits' planned giving departments, advising them on direct marketing strategies and best practices, as well as on creative design and messaging for direct marketing tools (mail and Internet) and writes and/or oversees the creative conceptualization, design, and copy for client materials. Claudine combines her theoretical grounding in marketing with her hands-on experience of applying it to gift planning marketing and speaks on these topics at a national level at Pentera Planned Giving Seminars, training planned giving officers and directors from the nation's top nonprofits, as well as at regional planned giving councils.

Claudine graduated Phi Beta Kappa from Indiana University, received an MA in French from New York University, and holds a JD and an MBA from Boston College Law School and the Carroll Graduate School of Management at Boston College respectively. She is an active member of NCPG, PGGNE, and PGGGNY; she served on the planning committee of PGGGNY's all-day conference for three years; she is on the Board of Directors of the Massachusetts Children's Trust Fund; and she is a recent member of the steering committee of the Council at the Museum of Fine Arts in Boston. Claudine also teaches French at Boston-area colleges as an adjunct professor, and her engaging and funny style makes her a popular teacher at Adult Education Centers in Boston.