Our Marketing Philosophy

At Pentera, there’s a better way, and we’re here to share it with you. For 35 years we’ve been helping our clients reach out to their constituencies in a friendly, donor-centric style that is proven to enhance readability and response rates.

Life-Stage Gift Planner™

In a multichannel marketing world, you can expect your potential donors of all ages to visit your Web site to do research, most probably after receiving a direct-mail piece driving them to the site. As a result, in 1999 we created the Life-Stage Gift Planner™, an interactive and customizable feature for donors found on the client Web sites we host. This easy-to-use donor-centered feature allows individuals to discover appropriate gift plans based on their life stage.

Looking for metrics to gauge the success of your planned giving program? You’ve found it with a Pentera planned giving Web site. With our unique analytics capabilities, you can monitor increases in traffic to your Web site after sending a newsletter or other direct-mail piece.

The Life-Stage Marketer™

We pulled from our 35 years of experience in helping thousands of organizations successfully market planned gifts, independent research done in the planned giving field, and research from the business world about marketing to formalize our preferred marketing strategy: marketing by life stage. In the Client Access area of the Pentera Web site, Pentera’s newsletter clients will find a library of newsletter articles geared toward donors at various life stages: the Life-Stage Marketer™.

Life-Stage Marketing is the marketing philosophy we’ve promoted to clients for years. Your planned giving or development office’s marketing materials will be able to speak directly to donors and motivate them to participate in making planned gifts from their point of view based on:

• Financial and personal issues they face
• Assets they would be most likely to give
• Messaging unique to each life stage